Cafe Yell is a chic, cozy cafe. The interiors of the place are peppered with elements of fashion so as to maintain a connection with their clothing counterpart.
Big, brightly colored buttons adorn the walls of the cafe, and that’s where the color palette was inspired from. The primary color used for the creatives is yellow. A yellow wooden panel has been used as a constant backdrop, to maintain a sense of uniformity and to bind everything together. Yellow evokes feelings of warmth and comfort and that’s exactly what the cafe aims to communicate with its customers, good comfort food in a pretty setting.
Vectors and illustrated elements have been heavily used and are characteristic of Cafe Yell’s branding. This was a conscious effort on the designer’s part to give off a clean, casual and polished look to the brand.