Scrolling through your Instagram feed you have probably noticed that all of the top influencers and brands typically have one thing in common – good, consistent branding. The biggest influencers on Instagram know that in order to stand out from the crowd and connect with the followers you must contrive branding into your strategy.
#1 Follow a particular theme and color palette
One of the easiest ways to create synchronization in your Instagram feed is to follow a consistent theme and color palette. These elements help followers to better understand the purpose of your brand and make a deeper emotional connection.
#2 Use unique brand language and symbols to describe your description
Even if you have beautiful Instagram pictures, you will lose your audience if you don’t have good, on-brand image captions. Captions can be written in a particular style to grab the attention of your followers and to make your account more unique.
#3 Create and actively promote a unique hashtag
It’s no secret that hashtags are one of the best ways to get more eyeballs on your Instagram content. But what’s even better is if you can create a hashtag that is unique to your business. As it allow you to create a larger community among your customers on Instagram.
And like any famous brand, you should be sure that you are including your hashtag on all of your packaging, brand promotions(online & offline). Get people talking and excited about your brand !
#4 Create Stories on Instagram compatible with your account
Instagram Stories are an amazing place to create more personalized, and behind-the-scenes content for your brand. Be as innovative with your stories and use polls to engage the audience with your brand. There are multiple instagram features that one can implement in their stories.