Why social media marketing is far more important than you think

Let’s face it, it’s 2018 and we all have a pretty great understanding of social media and how it works, right? But what if we told you that Instagram shows you different kind of photos and depending on what accounts you interact with and hashtags you use, or that Facebook is most active on Saturdays, do you still think that you know social media?

To some entrepreneurs, social media marketing is the “next big thing,” a powerful trend that must be taken advantage of. To others, it’s not worth the time and resources. Plainly, some entrepreneurs have been fortunate enough with social media while others can’t seem to get it right.

The problem is, there a huge potential for social media marketing to increase sales, but there is a lack of understanding on how to achieve those results. Allow us to illustrate the true importance of social media marketing and the online marketing services we offer to ensure you stay on top of your game.

People like branding

This is just a reality! People enjoy being part of a business that brands themselves proactively. Customers rather give their money to a business with an active Facebook page rather than without. People tend to get that warm feeling when they see a business building a community for themselves.

Increased Brand Recognition. 

Every opportunity you have to increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it makes easier, more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Facebook user could hear about your company for the first time only after stumbling upon it in a news feed. Or, an existing customer might become better acquainted with your brand after seeing your presence on multiple networks.

More Opportunities to Convert. 

Every post you make on any social media platform is an opportunity for customers to convert. When you build your social media, you get access to new customers, recent customers and old customers, and you’re able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion.

Improved customer insight

You can learn a lot about what your customers think about you through social media sites. On social media platforms, customers are totally honest on how they feel about something. If they do not like your products, you will definitely know about it. You are also able to measure conversion through a variety of promotions placed on your social media platforms. It is from such findings that you create the right channels to generate profits.

Increased Inbound traffic

Inbound traffic tends to be limited without social media sites. Well, in the absence of social media sites, inbound traffic can only be identified to people searching on keywords you’ve ranked for or people who are already aware of the existence of your brand. The more social media profiles you add to your resume, the more paths you create that can directly lead to your site. The more quality content you create on social media, the more inbound traffic you’ll generate, and more traffic means more leads and more conversions.

 

Why is all this relevant to you? Because you own a brand. It doesn’t matter if you are a part-time blogger, a small business, or a huge corporation – you have a brand. And if you have any interest in taking your brand to the next level, ignoring social media might not be a good idea. The longer you wait, the more you have to lose. Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay.

 

If you’re interested in getting started but aren’t sure where to begin—head over Foodarketing and we are happy to help you.

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